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2017年9月7日 - 10日中国-北京

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China-Swiss Friendship Deepens: Switzerland, the Major Honored Guest Country, Supports the World Winter Sports (Beijing) Expo 2017

发布时间:2017年05月20日 17:40:47


With the development of China-Swiss relations, the winter sport industry has become one of the focuses of the two countries. World Winter Sports (Beijing) Expo (WWSE for short, to be held during Sept. 7-10 in Beijing) 2017 will keep up with the development trend, inviting Switzerland as the Major Honored Guest Country to start relevant cooperation and promote the development of winter sport industry, enhancing WWSE to a new stage.

 

Since the successful bid to host the 2022 Winter Olympics in China, China's winter sport industry ushered in a golden period. In order to promote the comprehensive development of the industry, the state has successively promulgated The Plan of Health China 2030, Guidelines to Accelerate the Development of Sports Industry and Promote Sports Market, National Fitness Program (2016-2020), The Outline of the 13th Five-Year Plan for Sports Development, The Development Plan for Winter Sports (2016-2025) and The Construction Plan for National Winter Sports Facilities (2016-2022), which support the goal of “involving 300 million people” from the perspective of politics, target path, industrial policy, safeguard measures, the implementation of the main body, etc.

 

The winter tourism origin of Switzerland has excellent and reliable snow conditions as well as a long-stand winter sports tradition. It has hosted and organized several winter sports events. Its ski areas lie in the highest part of Alps Area, creating the longest, most challenging and joyous ski trails; its intensive ski resorts are connected by continent transport network, creating an excellent tourist destination. In addition, Swiss Quality ensures the warm and comfortable ski villages and towns; it also has innovative technologies, facilities and learning experience. All those exceptional advantages have won Switzerland the reputation of “Home of Snow Sports”. It satisfies tourists of different needs, meeting the demand for sports and leisure. Oxford University and Switzerland Tourism predicted that, by 2022, the number of Chinese tourists to Switzerland is expected to reach 2 million. Chinese market has become Switzerland's fourth largest overseas tourist market. Since the end of 2012, Switzerland Tourism has been actively promoting Swiss winter tourism projects in China, the four-year effort of which has bear effective results: during the winter of 2015 and 2016, the total number of overnights Chinese tourists staying in Swiss mountains reaches 189,148, accounting for 44.7% of total overnights for all regions. Switzerland Tourism, as an important international exhibitor of first WWSE, is optimistic about the growth of Chinese winter market. During the annual meeting of the World Economic Forum in Davos in 2017, President Xi Jinping visited Switzerland and signed a cooperation agreement with Doris Leuthard, Swiss President, to jointly launch the “2017 China-Switzerland Tourism Year” and deepen the cooperation in winter sports industry. Switzerland Tourism will also hold a series of online and offline activities in China for the public, and bring the best winter lifestyle of " Switzerland-Home of Snow Sport” to Chinese tourists.

 

WWSE is one of the world's largest and most authoritative winter sports exhibitions. Switzerland has actively participated in and strongly supported the WWSE since its first debut in 2016. In 2016, over 40 exhibitors from 20 regions and institutions of Switzerland participated in the first WWSE, displaying their winter scenery to winter sports lovers and industry insiders. It also has supported and promoted China’s winter sport industry and the 2022 Beijing Winter Olympic Games. WWSE 2017 will invite Switzerland as the Major Honored Guest Country as well as a partner, adopt professional international institutions of winter sport industry, and enhance the integrative development of ice-snow tourism, business, sports and education, perfecting the presentation content of this year’s WWSE.

 

Themed with "Leading the Way"the WWSE 2017 is co-organized by Beijing Olympic City Development Association (BODA) and International Data Group (IDG), with integration of the advantages of world's leading winter sports powers. Through exhibitions, summit forums, supporting activities and trade negotiations, WWSE integrates various contents of winter sports, winter sports industry, travel and leisure and youth training, etc. WWSE 2017 sets up eight highlights: to strengthen the government system and organization cooperation, to introduce winter sports into schools, to enhance winter sports services and IP, to invite more international brands, to conduct snow slope experience activity, to carry out cooperation with the Major Honored Guest Country, to hold the Olympic City Development Forum, and to hold winter sports entrepreneurship competitions.

 

The exhibition area of WWSE will be divided into seven sections, including national and regional section, winter travel destinations, machinery & equipment, mountain & winter sports hi-tech, winter garments and accessories, Internet + sports, winter sports games and culture as well as interactive experience zone. It will dig deeply the opportunities of winter sports culture and the industry from the aspects of winter sports industry chain, educational resources, tourism culture, facilities and equipment, culture, events and competitions, security interaction and pan-entertainment, etc.

 

WWSE forums will also integrate Switzerland's winter sports experience and data, and conduct discussions on the topics of Olympic city development, introducing winter sports into schools, winter sports tech innovation, ski resort operation and management, skating rink operation and management, winter sports tourism industry, winter sports talent training, pan-entertainment of winter sports industry, winter sports entrepreneurship competitions, winter sports marketing, and etc. At the same time, it also steadily carries out supporting activities, including Industry Analysis on China Winter Sports, the Accreditation of Top 30 Ski Resorts in China, the Accreditation of Popular Winter Sports Club and Top 10 Winter Tourism Destinations.

 

WWSE 2017 will be held from September 7 to 10 at the China National Convention Center in cooperation with the Major Honored Guest Country, Switzerland, to promote the development of winter sport industry and the market, bringing WWSE to a new stage.

 

Appendix:

The preparations for WWSE 2017 run smoothly. Many countries, including Switzerland, Sweden, Finland, Austria, Canada, Japan, Norway, etc., have confirmed or initially confirmed to send their teams. Now many famous brands are enrolled in, including: AST, TechoAlpin, Doppelmayr, MND, SMI, Carving, Yahao, CTC, Elan, Jack Wolfskin, Alpine Pro and so on. The team of WWSE has convened or participated in special introduction and marketing events to promote WWSE in Las Vegas, Salt Lake City, Garmisch-Partenkirchen (Germany), Munich (Germany), Stockholm (Sweden), Helsinki (Finland), Tampere (Finland), Aarhus (Denmark), Innsbruck (Austria), Prague (Czech Republic), Lahti (Finland), etc.


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