HomeAbout Us >About WWSE
About WWSE

Starting in 2016, the World Winter Sports (Beijing) Expo will be held annually in Beijing. We believe that this expo has the potential to very quickly become the largest and most influential winter sports exhibition in the world. In 2016, the theme of the four-day World Winter Sports (Beijing) Expo will be “Opening to the Future.” The expo will include an exhibition, keynote speeches, summit forums and many related activities. It is expected that the expo will attract more than 400 exhibitors, 9,000 wholesalers, retailers and distributors, 500 media partners and 100,000 attendees from around the world.

 The World Winter Sports (Beijing) Expo is an unprecedented opportunity for global sports companies to expand your reach and presence in the fast-growing China market, strengthen relationships with existing Chinese partners, find new partners, develop distribution channels, and boost the development of a wide array of global winter sports activities.

Supported by:

Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games


Beijing Olympic City Development Center

IDG World Expo China Co., Ltd.

Partner Organizations:

Association of the International Olympic Winter Sports Federation (AIOWF)

International Luge Federation (FIL)

International Bobsleigh and Skeleton Federation (IBSF)

International Ski Federation (FIS)

International Ice Hockey Federation (IIHF)

International Skating Union (ISU)

World Curling Federation (WCF)

International Biathlon Union (IBU)

Partner Organizations in China: 

Sports Equipment Center of General Administration of Sport of China

Cultural Communications Department of China Disabled Persons' Federation

 Communications Department of CPC Beijing Municipal Committee

Beijing Municipal Public Security Bureau, Beijing Municipal Bureau of Finance

Beijing Municipal Commission of Commerce, Beijing Municipal Commission of Tourism Development

Foreign Affairs Office of the People’s Government of Beijing Municipality

Beijing Municipal Bureau of Sports, Government of Zhangjiakou

Beijing Olympic Park Administration Committee, Northstar Industrial Group, etc.